Google has teamed up with Disney and Lucasfilm to bring the Star Wars streaming series “The Mandalorian” to augmented reality. The company announced this morning the launch of a new Android AR app, “The Mandalorian” AR Experience, which will display iconic moments from the first season of the show in AR, allowing fans to retrace the Mandalorian’s steps, find the Child, harness the Force, and more, according to the app’s Play Store description.
In the app, users will be able to follow the trail of Mando, Din Djarin and the Child, interact with the characters, and create scenes that can be shared with friends.
New AR content will be released for the app on Mondays, starting today Nov. 23 and continuing for nearly a year to wrap on Oct. 31, 2021. That makes this a longer-term promotion than some of the other Star Wars experiences Google has offered in the past.
Meanwhile, the app itself takes advantage of Google’s developer platform for building augmented reality experiences, ARCore, in order to create scenes that interact with the user’s surroundings. This more immersive design means fans will be able to unlock additional effects based on their actions. The app also leverages Google’s new ARCore Depth API, which allows the app to enable occlusion. This makes the AR scenes blend more naturally with the environment that’s seen through the smartphone’s camera.
However, because the app is a showcase for Google’s latest AR technologies, it won’t work with all Android devices.
Google says the app will only support “compatible 5G Android devices,” which includes its 5G Google Pixel smartphones and other select 5G Android phones that have the Google Play Services for AR updated. You can check to see if your Android phone is supported on a list provided on the Google Developers website. Other phones may be supported in the future, the company also notes.
While the experience requires a 5G-capable Android device, Google says that you don’t have to be on an active 5G connection to use the app. Instead, the requirement is more about the technologies these devices include and not the signal itself.
Google has teamed up with Lucasfilm many times over the past several years for promotional marketing campaigns. These are not typically considered ads, because they give both companies the opportunity to showcase their services or technologies. For example, Google allowed users to give its apps a Star Wars-themed makeover back in 2015, which benefited its own services like Gmail, Maps, YouTube, Chrome and others. It has also introduced both AR and VR experiences featuring Star Wars content over the past several years.
The “The Mandalorian” AR Experience” is a free download on the Play Store.
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